2025
100% FREE
BUSINESS TOOl

Apply for funding to work with US-based researchers on an environmental science application.
Collaborative work is governed by a lead agency agreement between NERC and NSF.
The UK-based applicant must be:
Closing date 31 Dec 2025, 11:59PM
Regardless of which agency leads the application, the UK-based applicants must meet the NERC and UK Research and Innovation (UKRI) eligibility criteria.
Learn about individual researchers’ eligibility in NERC’s guidance for applicants.
Eligible UK research organisations include:
Learn more about eligible organisations.
US-based applicants will be funded by NSF if successful and therefore must be eligible for funding from the relevant NSF solicitations, as their costs will not be covered by NERC.
Collaborative research applications may be submitted in any disciplinary or interdisciplinary subject but the majority must fall within the remit of both agencies:
Check that your proposal fits with NERC remit and the relevant NSF GEO core programme scope or NSF BIO-DEB core cluster.
NERC will fund UK applicants at 80% of the full economic cost for:
Equipment is funded at 100% of the full economic cost.
For NERC-led applications, the combined budget for NSF and NERC funding must be within the relevant limits of the targeted funding scheme for full applications. The NSF BIO-DEB contribution is limited to $500,000; while there is no set cap for the NSF GEO contribution, they reserve the right to limit the US component of any application. Your UK budget must be 50% or more of your total combined budget for it to qualify as NERC-led.
For NSF-led applications, the UK applicant may request up to £300,000 (100% full economic cost). NERC ‘ship time’ is prohibited on NSF-led applications, and any ‘marine equipment pool’ requirements, NERC facilities or Antarctic logistics must be included within the £300,000 limit.
Your collaborative team will need to decide whether NERC or NSF will be the lead agency. You should base this decision on where you plan to carry out the majority of research, or which agency is expected to provide the majority of the funding.
Where advice is required about the lead agency or fit of the application to applicable funding schemes, you should email the relevant contact at the proposed lead funding agency to discuss the research project.
This funding opportunity does not represent a separate research funding scheme. Full applications must be submitted under existing programmes at the relevant lead agency. Namely, these existing programmes are:
This funding opportunity requires the submission of an expression of interest before the submission of an application to the relevant scheme within the selected lead agency.
The expression of interest should include:
The lead agency will share the expression of interest with the non-lead agency to check for eligibility and to confirm support for the application.
If the expression of interest meets both agencies’ requirements, then you will be invited to submit a full application to the relevant funding scheme. Otherwise, you will be notified your expression of interest has been rejected.
NERC and NSF aim to respond to all expression of interest submissions within one month.
If your application is for NERC as the lead agency, the UK-based project lead will need to submit an expression of interest form. You must do this by the deadline included within the specific funding opportunity to which you are applying.
The deadline for submitting the form is typically two months before the funding scheme closing date to which you are applying. If you do not meet this deadline then your application will not be taken forward.
If the outcome of your expression of interest is not available within the given timeframe, the UK-based project lead may be invited to submit the full application. However, if the expression of interest is then declined your application will be withdrawn.
If your application is for NSF as the lead agency, then your US-based project lead needs to submit an expression of interest to either nsfgeo-nerc@nsf.gov or nsfdeb-nerc@nsf.gov as appropriate.
Full applications must be submitted within one year of receiving expression of interest approval after which time a new expression on interest will be required.
If your expression of interest is approved your UK-based project lead will be invited to submit the full application.
You must comply with the application preparation requirements for the appropriate scheme. Applications should be submitted through the UKRI Funding Service in line with the relevant funding finder entry.
Please be aware of the following in your application on the Funding Service:
The total combined budgets for both NSF and NERC contributions must be within the funding limit for the applicable funding opportunity.
Funding being requested from NSF should be entered on the separate NSF budget form (Word, 33KB). The completed NSF budget form together with the relevant justification of resources should be uploaded as a single PDF within the relevant section in the Funding Service.
If your expression of interest is approved your US-based project lead will be invited to submit the full application.
You must comply with the application preparation requirements outlined in NSF’s application and award policies and procedures guide.
The application must be submitted through NSF’s FastLane system, Grants.gov, or Research.gov to the appropriate programme. UK personnel should be listed as ‘unfunded collaborators’ and follow NSF guidance on required documents.
Funding being requested from NERC should be entered in a separate NERC budget form (Word, 28KB) and clearly differentiated and justified in the application. Additionally, any planned use of NERC facilities must be applied for as per the standard guidance and any required forms included as part of the application to NSF. Failure to do so may result in NERC not supporting your access to the requested facilities.
Your expression of interest will be office assessed by both NERC and NSF based on standard criteria of eligibility, remit and budget.
Your application to NERC as the lead agency will follow the same assessment process as the other applications received for that funding opportunity.
You should refer to the assessment process within the funding opportunity of the scheme to which you are applying for the current process.
Applications to NSF as the lead agency will undergo NSF’s merit review process.
The lead agency will inform the lead applicant of your collaborative research team whether the application has been successful or not.
The lead agency will inform the non-lead agency after they have completed their assessment process.
If the application was successful, then the non-lead agency will contact their principal investigator with instructions for uploading their application to their own grants system to administer the funding. This is an administrative process and the applications will not undergo further assessment.
If you are the non-lead principal investigator, please wait for your national funding agency to contact you. Do not contact them first, as the two agencies need to communicate before your application can progress.
For help and advice on costings and writing your application please contact your research office in the first instance, allowing sufficient time for your organisation’s submission process.
Email: leadagency@nerc.ukri.org
nsfgeo-nerc@nsf.gov or nsfdeb-nerc@nsf.gov as appropriate.
For UK-based applicants, a full application submission through NERC as the lead agency to schemes that include demand management will count towards any individual’s limit on application submissions. For UK-based applicants, a submission through NSF as the lead agency will count towards the following NERC ‘pushing the frontiers’ funding opportunity deadline as a project co-lead.
If applying as a NERC-led application to ‘Pushing the Frontiers’, you cannot request associated studentships from NERC. Your application cannot be dependent on any associated studentships.
All NSF and NERC requirements for data management are applicable to awards funded by the respective agencies.
In addition to meeting the normal resubmission rules for both agencies, if you wish to resubmit a previously unsuccessful lead agency agreement application you must submit a new expression of interest first. This applies in all cases regardless of whether your expression of interest was previously accepted.
Any resubmission that does not submit a new expression of interest will be rejected.
Involvement in an application submitted to the lead agency will also count as a submission to the non-lead agency for purposes of resubmission monitoring. Both agencies reserve the right to reject an expression of interest that does not meet their resubmission criteria.
You will be expected to comply with the grant conditions and reporting requirements of the agencies you receive funding from.
When extensions are granted, each funding agency will directly advise the relevant principal investigator of the proper procedure for processing these. Due to UKRI constraints, extensions over 12 months will only be considered in exceptional circumstances.
Requests for changes to awards pertaining to the scope of research or significant changes or delays to the research will be communicated to counterpart funding agencies.
In accordance with NSF and NERC standard procedures, awards are announced publicly.
You will also be required to acknowledge both NSF and NERC in any reports or publications arising from the grant.
Data is shared between UKRI and NSF to enable the secure and efficient processing of expressions of interest and full applications for this funding opportunity.
Data shared includes expressions of interest, application attachments, anonymised peer reviews and panel comments. Data will be shared by email and a secure extranet where appropriate.
UKRI and NSF are committed to maintaining data confidentiality and privacy. We intend to fully abide by applicable laws and policies concerning the sharing of data in our collaborative activities. All personal data provided will be processed by both parties in accordance with current data protection legislation.
Further information on how we process personal data can be found in the UKRI privacy notice.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
To save your generated results and access them later, you’ll need to be logged in to your account. Logging in allows us to keep your work safe, sync it across devices, and give you access to your saved history.
Don’t have an account yet? Creating one is quick, easy, and completely free — you’ll be up and running in less than a minute!
You have reached the limit of your current package. Please upgrade to a higher package to continue using this feature.
We use cookies and similar technologies that are necessary to operate the website.Please read our cookie policy.
We use cookies and similar technologies that are necessary to operate the website. Additional cookies are only used with your consent. We use the additional cookies to perform analyses of website usage and to check marketing measures for their efficiency. These analyses are carried out to provide you with a better user experience on the website. You are free to give, deny, or withdraw your consent at any time by using the "cookie settings" link at the bottom of each page. You can consent to our use of cookies by clicking "Agree". For more information about what information is collected and how it is shared with our partners, please read our cookie policy.